Democratizing Innovation
Posted on May 29, 2007 by Guy Snir
Filed Under Enterprise |
Gartner interviewed Eric von Hippel, the author of “Democratizing Innovation“.
I found the interview interesting, and now I will have to read the book…
The main points in the interview, to me, were (in my own words):
- Questioning the traditional market research approach and embracing innovation that comes from the users (the flowers metaphor).
- Looking at the edge of clusters in a Cluster Analysis for customers that are not satisfied with the standard solutions.
- The role of “Lead Users” in the process of innovation.
- Leveraging user’s innovation to take off the cost of failures from the organization.
I do recommend reading the interview as it is informing and educating.
Guy
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