Open Source Advertising

Posted on January 23, 2008 by Guy Snir
Filed Under Open Source, Google |

“It is possible that what emerges could drive the development of ‘open source advertising’ “, said Eric Schmidt of Google in an announcement of a joint partnership with advertising conglomerate Publicis Groupe.

According to the vague claims in the statement, the companies plan on developing “tools and business intelligence” that would not necessarily be proprietary…

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